New Period Cap extends cope with England’s McLaren Racing

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Worldwide sports activities and life-style model New Period Cap and England’s McLaren Racing have introduced a brand new multi-year partnership extension to develop their decade-long relationship.

The deal marks the primary time New Period’s flag brand will seem each trackside and on observe in Components 1 racing.

Along with persevering with as McLaren Racing’s official headwear accomplice, New Period branding may also be featured on the helmets of McLaren Components 1 drivers Lando Norris and Oscar Piastri starting with the 2024 season.

McLaren turned New Period’s first Components 1 partnership in 2015 beginning with a headwear assortment for each drivers and followers. New Period has now expanded its assortment by including attire rights whereas additionally offering headwear throughout all McLaren Racing groups.

The gathering consists of the 9FORTY Trucker A-Body, 9FORTY Snapback, 9FIFTY and Bucket Hat silhouettes which will probably be launched all year long, together with particular releases for the Miami, Monaco, Silverstone and Austin grand prix occasions.

Chris Koch, New Period CEO, mentioned: “[We] and McLaren share a typical ardour for sport, creativity, and innovation, and collectively, we’re dedicated to amplifying voices that encourage us on the observe and past. We’re thrilled to see our New Period flag adorn the helmets of McLaren’s F1 roster and are wanting to see what the upcoming seasons convey.”

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